NRL bad boy Todd Carney wants to save rugby league

He’s rugby league’s most unlikely saviour, but ex-NRL bad boy Todd Carney is out to protect a generation of players from themselves.

After his career was cut short by the infamous bubbler photo, the former Dally M winner has become an investor in SocialBase – an app that aims to stop damaging social media posts before they happen.

Carney, who now lives on Queensland‘s Gold Coast where he works as a concreter, says he’s found peace in his life and wants athletes across the country to learn from his mistakes.

SocialBase was developed by his lifelong best mate Mitchell Micallef, and Carney has been in from the ground floor.

They are hoping to soon launch what they‘re describing as the “Todd Carney feature”, which would require a club’s social media manager to approve any post before it’s posted to social media.

Todd Carney says the new app is his way of giving back to rugby league. Picture: NCA NewsWire / Steve HollandSource:News Corp Australia

For Carney, he says it’s his way of giving back to rugby league.

“I still love the game to death,” Carney told NCA NewsWire.

“I’ve learned the lesson the hard way, and hopefully I can eliminate players from going down that path.

“It’ll be perfect for rugby league players and sport in general, day-to-day people in general life.

“I’m not a parent but if their son or daughter was about to post something and you didn’t want them to, it goes through to the parents and they decide whether it’s posted on social media.”

They plan to soon integrate the “Todd Carney feature” – which was pitched by Carney himself – and are crowd-funding for other developments they hope to roll out soon.

Todd Carney accepts the 2010 Dally M alongside his mother Leanne.Source:News Corp Australia

Carney shot into the NRL spotlight as a 17-year-old; however, his career was derailed by a series of off-field incidents that saw him sacked from Canberra and released by the Sydney Roosters before the infamous bubbler incident at Cronulla saw him ultimately exiled from the NRL.

The bubbler photo, which was taken inside the male toilets at the Northies club at Cronulla, was not put to social media by Carney, but he says players shouldn’t let dumb posts cost them their livelihoods.

“Players might not mean to do it, sometimes you could be on the devil’s drink at two in the morning and post something, but at least now you know someone’s there to look over your post,” Carney said.

“We’re all adults here but you can do some silly things, so hopefully we can limit that.”

Todd Carney has been sacked by several clubs throughout his career, including Cronulla. Picture: Mitch CameronSource:News Corp Australia

The app was designed to be a one-stop shop for social media and influencers and already integrates with Instagram, Facebook, Twitter and YouTube, and Carney and Mr Micallef are in discussion with video platform TikTok.

The global influencing industry is estimated to be worth $9.7 billion this year and Carney and Mr Micallef describe it as a way for sponsors, clubs and athletes to protect their investment.

They believe the app should be mandatory for the NRL, AFL, Rugby Australia and Cricket Australia athletes.

“We’ve made it pretty much bulletproof,” Mr Micallef said.

“If a player posts a photo, it will go up as if it’s posted but it won’t clear.

“The manager or whoever they put in as their social media manager will get that notification, they can view the post, they can edit, accept or decline.

“If a player posts at two in the morning, it won’t post until the manager presses accept or decline. It takes the risk out of the game for sponsors, club, players.”

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