Fans to pay for more than two thirds of women's Champions League games
Fans will have to pay for more than two thirds of women’s Champions League matches next season after last year’s competition racked up 64MILLION views… with just 19 games remaining free to air on DAZN’s YouTube channel
- The Women’s Champions League reached 64million views across last season
- DAZN will move the majority of next season’s games behind a paywall as a result
- Just 19 matches will remain free to air on the broadcaster’s YouTube channel
Sports broadcaster DAZN believe it will be financially viable to move the majority of their women’s Champions League coverage behind a paywall after hitting 64million views last season.
Fans will have to pay for 42 matches next season while 19 games, including the final, one semi-final and two of the quarter-finals, will remain free to air on DAZN’s YouTube channel.
The broadcaster signed a four-year deal to show the women’s European competition in 2020 and is in its second season of coverage.
The figures from the 2021-2022 campaign, which saw a group stage introduced to mirror the men’s competition, showed there were 64million views from 230 different countries, with 4.1million live views attributed to the final between Barcelona and Lyon.
The report also outlined that 8.5million hours were watched on the YouTube channel throughout the season.
Fans will pay for more than two thirds of women’s Champions League games next season
Last season’s competition reached 64million views and this campaign has been equally dramatic (pictured – Arsenal crash out after extra time in the semi-final to Wolfsburg)
DAZN had always planned to move to a pay model in their third year of coverage and Veronica Diquattro, DAZN’s CEO for Global markets, insists that women’s football is becoming a compelling and viable sporting and commercial proposition.
‘The UWCL, as well as our other women’s football properties, are high quality, have audience and command value.
‘We, and UEFA, feel the time is right for the competition to start finding its true commercial value. Visibility must lead to viability.’
The highest viewing figures were recorded in Spain followed by the USA, France, Germany Indonesia, the UK and Italy.
The report also stated that 65 per cent of their views came from people aged between 18-34, 83 per cent of which were male.
4.1million live views were attributed to the final between Barcelona and Lyon last season
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