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Fenerbahce star Muhammed Gumuskaya was left perplexed as he went to kiss the badge after scoring before realising there wasn't one.
Fenerbahce were donning one of the new Puma kits for their Europa League play-off with Finnish side Helsingin Jalkapalloklubi (HJK).
The kit, which Manchester City have also been lumbered with, does not have a club badge, instead sporting the name of the team across the chest.
Gumuskaya scored the only goal of the game in the first leg in Turkey and was clearly delighted to net.
But footage shows him trying to grab the badge, first on his left hand side and second on the right.
He then looks down, only to realise there is no badge with Gumuskaya looking slightly embarrassed by his mishap.
The kits have been widely criticised with some saying the Man City version 'should be in the discount section of Sports Direct'.
City had said the new strip was made with the intention of reimagining “traditional football kit in a brand-new approach [by] merging football and streetwear culture.”
Alongside the reigning Premier League champions and Fenerbahce, PSV, AC Milan, Marseille, Valencia, Borussia Monchengladbach, Shakhtar Donetsk, Stade Rennais and FC Krasnodar are all clubs who have been issued with the controversial design.
Though Borussia Dortmund turned down the design due to an overwhelmingly bad reception that the fans gave earlier this year.
Dortmund said: "Fans, your criticism of the cup jersey for the new season has been received. The leaked jersey doesn't look what it will look like. So please be patient."
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- Europa League
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