Man City sent hundreds of cans of beer on boat ahead of Premier League season

Manchester City have marked the new season with a new partnership which has seen them take special delivery of hundreds of cans of beer.

The reigning Premier League champions were sent their first supply of Asahi Super Dry, Japan's number one beer and their new beer partner, on a boat which travelled down the Manchester Ship Canal.

City legends Shaun Goater and Shaun Wright-Phillips skippered ‘The Pride of Manchester City’ as it made it's journey to the Etihad Stadium ahead of their first home match on August 13.

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Asahi Super Dry has become a global partner of City Football Group, meaning fans of Pep Guardiola's side will be able to buy the lager when attending matches this season.

The Japanese company has made a significant investment which has seen cutting-edge equipment installed and the bar facilities upgraded at the Etihad, as well as at the grounds of their other three partners – Melbourne City, Yokohama F. Marinos, and Sichuan Juiniu.

Richard Ingram, global brands director at Asahi Europe & International, said: “This is a global partnership like no other – together Asahi Super Dry and City Football Group will place the fans right at the heart of this partnership. 

"We’ve invested significantly into the infrastructure at Etihad Stadium and stadia around the world to elevate the fan experience, immersing them into modern Japan. 

"Delivering a premium football experience is the key to this partnership – we plan to go beyond the expected at every game. Partnering with one of the most progressive football groups worldwide, we are perfectly matched in vision and values, making this an extremely exciting partnership for both brands."


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