Man Utd fans snap up Ronaldo shirts at Old Trafford
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The full details of Manchester United’s transfer agreement with Juventus for Cristiano Ronaldo have come to light as his second debut for the club nears. Ronaldo could feature in United’s home Premier League game against Newcastle United on Saturday after rejoining the club on a two-year contract from Juventus.
Ronaldo fever has well and truly taken hold in Manchester, with Ronaldo’s No 7 shirt selling fast from the club shop.
The 36-year-old forward was a United icon during his first spell at the club between 2003 and 2009 and provided the biggest story of the summer transfer window.
It had initially looked like Ronaldo might join Manchester City, who were looking for a striker to replace Sergio Aguero after missing out on Tottenham’s Harry Kane.
But once United got wind of their rivals’ interest in the Portuguese star, they went to work on convincing him to return to Old Trafford instead.
A deal was ironed out between Juventus and United very quickly, with the Premier League side agreeing to pay £12.85million (€15m) with another £6.86m (€8m) in add-ons.
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Those details were widely reported at the time, but transfer journalist Fabrizio Romano has now explained the payments fully.
He says Juventus are guaranteed to earn £12.85m (€15m), but that will come in the form of five £2.57m (€3m) yearly instalments until 2026.
The £6.86m (€8m) in add-ons are then broken down into £4.29m (€5m) which are ‘potentially easy to reach’, but the other £2.57m (€3m) are ‘more complicated’ for Juve to achieve.
Those details appear to make the deal an even better one for United, who will benefit from Ronaldo’s on-pitch presence as well as his off-the-pitch impact.
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That is because the signing of Ronaldo comes with a huge commercial bonus, as one of the world’s most famous athletes.
In the first 12 hours of his squad number being announced, Ronaldo No 7 shirts bought in £32.5m in sales across its various platforms, according to lovethesales.com.
That equates to the biggest day of online sales ever on a single sports merchandise site outside of North America.
Unfortunately for United and their fans, Ronaldo’s second debut against Newcastle this weekend will not be easy to view.
The 3pm kick-off has not been selected for broadcasting in the UK, meaning it will be a part of the 3pm blackout, which is designed to encourage people to attend matches.
Unsurprisingly, the match has already sold out, meaning most supporters in this country will have to make do with radio commentary or the highlights later on in the day.
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