Manchester City striker Sergio Aguero has entered the esports world by founding his very own esports organsation.
The Argentine's new esports organisation is called KRÜ Esports, with the City star named as the organisation's CEO and founder. The launch of this esports org comes after Aguero became a prominent Twitch streamer in 2020, with the former Atletico Madrid forward often see streaming FIFA 21, Fall Guys, F1 2020 and more on his Twitch channel, slakun10.
During lockdown earlier this year, Aguero even appeared in an official Formula 1 Esports Virtual Spanish Grand Prix event back in May, representing Aston Martin Red Bull Racing, with his teammate being real-life Red Bull Racing F1 driver Alex Albon. Aguero has also been known to call his famous footballing friends during a live stream on Twitch, including international compatriot and global superstar Lionel Messi.
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Not much is known about which esports KRÜ will look to compete in, but judging by their Twitter account's reveal trailer, in which Aguero himself featured heavily, it's likely to be within esports such as FIFA, Rocket League, League of Legends and more.
On the KRÜ Esports official website, this is how they describe their esports organisation and what the organisation's aims are.
"A new bet in the world of esports begins with KRÜ, an organization founded by Sergio Agüero with the aim of bringing his experience in the world of traditional professional sports to the universe of electronic sports and new digital media.
"With KRÜ we aspire to form a work family passionate about video games, not only with our players and content creators, but with all the staff and the community that we will build.
"We want to add to the esports scene with our imprint. Not only from the professional, sports and commercial aspects but also in destigmatizing the socio-cultural vision that is usually had in relation to video games.
"With a company incorporated in Argentina and another in Barcelona, KRÜ will seek to be a bridge between the different regions, motivating to have no ceiling in terms of the goals that each one sets for himself.
We will accompany the growth of our players, coaches, analysts, managers and streamers with tools so that they can develop and show the whole world their potential."
Aguero is the latest of many other professional footballers who are involved in esports, with Chelsea defender Cesar Azpilicueta, Tottenham forward Gareth Bale and former England and Real Madrid midfielder David Beckham all announcing their own esports ventures over the last few years.
FIFA esports is growing fast, with game makers EA SPORTS confirming earlier this year that FIFA 20 for console and PC is the most-played game in franchise history. Over 12 billion minutes of FIFA 20 content has been viewed on Twitch since launch, the equivalent of more than 133 million traditional football matches. Those figures are a 260 percent year-over-year growth in EA SPORTS FIFA content viewership.
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