Ten Hag tells Newcastle that money is no guarantee of success

Erik ten Hag tells top-four rivals Newcastle that money is no guarantee of success, despite their high-flying season under Eddie Howe… as Man United boss suggests the Magpies need to maintain a ‘strategy’

  •  Erik ten Hag has offered a warning to Eddie Howe’s high-flying Newcastle
  • The Man United boss suggested that the Magpies need to maintain a ‘strategy’
  • United travel to St James’ Park on Sunday for a clash with their top-four rivals

Erik ten Hag has warned Saudi-owned Newcastle United that money is no guarantee to breaking into the top four.

Manchester United start a run of three Premier League games in six days at St James’ Park Sunday with Champions League places up for grabs.

Ten Hag’s men comfortably won the Carabao Cup final 2-0 against Newcastle at Wembley in February and the Manchester United manager is certain that sustained success is down to more than going to the chequebook.

‘Money is one thing but another is strategy,’ he said. ‘When I was at Ajax. we had a low budget in comparison to many clubs in the Champions League and still won the group, went to the semi-final and were close to the final. So it’s possible to beat teams with higher budgets.

‘We are going in the direction. I think we are building a base this season but have to progress. We are setting higher demands and standards for our players every time.’

Erik ten Hag has offered Newcastle warning prior to their meeting at St James’ Park on Sunday 

The Man United coach suggested that Newcastle cannot simply rely on money for success

Newcastle have spent £300million on the likes of Alexander Isak, Bruno Guimaraes, Kieran Trippier, Nick Pope and Sven Botman since the start of last year with the promise of more to come.

It makes finishing in the top four more competitive than ever even for the likes of Manchester United who have burned through cash themselves – including an £89million loss on Paul Pogba – before spending more wisely on the likes of Casemiro and Christian Eriksen at the start of this season.

Ten Hag says though United were able to attract those Real Madrid stars without having Champions League football, the stature of the club means they have to be in Europe’s premier competition.

‘Let’s make clear one thing, we have to play in the Champions League,’ he insisted. ‘We’re Manchester United and have to be in it, there can be no misunderstanding.

‘Even when we’re not we are still attractive for the top players. I noticed that last year. This club attracts big people. Casemiro is a very good example, he has won everything but was willing to come.

‘But I want to make the point clear that we have to be in the Champions League and there are two ways to it. One is in the Premier League and finishing in the top four or there is winning the Europa League. Those are the two chances.’

United have been this season’s cup specialists, winning the Carabao and still involved in the latter stages of the FA Cup and Europa League.

The Premier League form has not been quite as good with defeats in their opening games against Brighton and Brentford and failing to score in their last two against Liverpool and Southampton. 

Bruno Guimaraes is one of the lucrative signings that Newcastle have made under new owners

Ten Hag is adamant there is no difference in attitude as United play three league games in a row without a knockout match in between for only the third time in 2023.

‘We want to win every game,’ he stated. When we talk about constructing a culture, that is the approach we have. Prepare 100% because we don’t want to miss things in any match.

‘I think that is what people can expect from us and that is the demands we have to set.’

Casemiro will all three of this week’s Premier League games following his red card against Southampton but Scott McTominay could come into contention in midfield having scored four times for Scotland during the international break.

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