Demand for a commemorative coin of Roger Federer has broken the website selling the collector’s item. On Monday it was announced by Swissmint that a 20 Swiss francs silver coin would be released to honour Federer, arguably Switzerland’s greatest ever sportsperson. The 38-year-old becomes the first living person from Switzerland to be celebrated on a coin in the country.
55,000 coins, which feature Federer lining up to hit a backhand, were made available for pre-order on Tuesday.
The rush to purchase the coin led to Swissmint’s online store crashing after unprecedented traffic.
“We had 2.5 million clicks. It was too much for the shop to handle,” said Swissmint CEO Marius Haldimann.
“We expected and planned for high demand, but we never imagined it would be this big.
“When Roger posted a link on his social media channels the website immediately had problems due to all the traffic.
“Some fans could access the shop but could not finish the order. Others could not get onto the website.
“We have had a lot of fans emailing us asking if they can buy the coin, but we can’t take credit card details via email.
“We are just asking fans to be patient and keep trying the website. We are working hard to resolve the problem as quickly as possible.”
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In May, Swissmint will also issue a 50 franc gold coin featuring a different design to mark Federer’s career.
Federer tweeted: “Thank you Switzerland and Swissmint for this incredible honour and privilege.”
This year’s commemorative Swiss coins included the 50th anniversary of the moon landings, the Furka Pass and the roe deer.
The most recent sports-themed commemorative coin came out in 2015 and celebrated Hornussen – a traditional Swiss sport played by farmers involving a puck and a stick.
Federer is currently enjoying an off-season break after a lucrative exhibition tour of Latin America.
Alongside Alexander Zverev, Federer broke the world record for attendance at a tennis match, with 42,517 watching at the Plaza de Toros bullring in Mexico.
“That’s amazing. It just shows the pulling power of Roger, doesn’t it?” Australian tennis coach Roger Rasheed said on Big Sports Breakfast.
“Anywhere in the world, it was really the Roger show for 42,000 people and that’s going head-to-head with Davis Cup.”
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