{"id":295151,"date":"2023-11-26T09:24:34","date_gmt":"2023-11-26T09:24:34","guid":{"rendered":"https:\/\/sportsloveme.com\/?p=295151"},"modified":"2023-11-26T09:24:34","modified_gmt":"2023-11-26T09:24:34","slug":"everything-we-know-about-the-three-f1-teams-changing-their-names-for-2024-season","status":"publish","type":"post","link":"https:\/\/sportsloveme.com\/racing\/f1\/everything-we-know-about-the-three-f1-teams-changing-their-names-for-2024-season\/","title":{"rendered":"Everything we know about the three F1 teams changing their names for 2024 season"},"content":{"rendered":"

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The 2023 Formula One season ends today and with it, three of the 10 teams will use their current names for the final time. The Abu Dhabi Grand Prix is the final race of the season and as well as seeing Max Verstappen receive his Drivers’ Championship trophy – again – will be the final chance for teams to take to the track with their current branding.<\/p>\n

AlphaTauri<\/h2>\n

Perhaps the most significant change on the grid is with Red Bull’s sister team. Previously known as Toro Rosso from 2006 and 2019, they have been Scuderia AlphaTauri since the 2020 season. They act as a first chance in F1 for young talents from the Red Bull Driver Academy such as Sebastian Vettel, Verstappen and Daniel Ricciardo.<\/p>\n

But the team will undergo another change this offseason. AlphaTauri, which is a fashion brand that operates under the Red Bull umbrella, has not seen as much commercial success as they had hoped from the partnership.<\/p>\n

CEO Peter Bayer said a few months ago: “The shareholders have decided on the identity of the team, we will move a bit closer to the Red Bull family. It’s an exciting period to see the birth of a Formula One team, it’s a unique experience. I’m very happy to live through that.”<\/p>\n

They will not rebrand as Toro Rosso, Bayer confirmed. It has been suggested Hugo Boss or Adidas could become title sponsors but more recently, the name ‘Racing Bulls’ has emerged as the likeliest tweak.<\/p>\n

RedBull GmbH trademarked ‘Racing Bulls’ with the European Union and the moniker would fit with Bayer’s suggestions that the new title will be closer to the Red Bull brand. Watch this space.<\/p>\n

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Aston Martin<\/h2>\n

Currently known as Aston Martin Aramco Cognizant F1 Team, the British team will drop Cognizant from their name for 2024. Cognizant had been a title sponsor ever since Aston Martin returned to the sport three years ago.<\/p>\n

The technology and consulting firm will still sponsor Aston Martin but as a strategic partner instead. A spokesperson for the F1 team confirmed recently: “This was always planned as phase two of that relationship (with Cognizant).<\/p>\n

“After achieving global brand awareness, they are deepening their partnership with us, they are applying their digital transformation to our business \u2013 both on and off the racetrack \u2013 and we are now building a deeper, broader relationship with them. The new team name will be confirmed in early 2024.”<\/p>\n

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