Apprentice winner Marnie Swindells aims to ‘shake things up’ as boxing promoter

Apprentice winner Marnie Swindells was able to convince Lord Sugar to invest in her first boxing gym and she now wants to enter the promoting game.

Swindells won The Apprentice back in March and was able to open up her first boxing gym, Bronx, in Camberwell, South London, with the £250,000 investment from Lord Sugar. Swindells, 28, wanted to build a gym for all comers in the sport she’s been involved in since the age of 17.

Bronx is now firmly up and running and she told the Daily Mail that it’s going exactly how she planned, even enjoying the company of heavyweight champions, Swindells said: “I think that’s something I’m really proud of and that has panned out exactly as I planned it to and anticipated.

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“It was always about creating that middle option, and even just within the space of the gym itself, keeping the integrity in the spirit of an amateur gym, but having the style and the professional execution of a more high-end gym, and that is something I do feel like we’ve nailed.

“We have everybody. We have people who’ve never put a pair of gloves on in their life walk through the doors, all the way through to people like (heavyweight contender) Joe Joyce who visited the gym. So we’ve had the whole breadth of people, which is exactly as I imagined.”

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She revealed her ambition to become a boxing promoter and admitted that although promoters such as Eddie Hearn and Frank Warren tend to not be popular, it isn’t something that worries her, she added: “I’m thick-skinned, and using a boxing analogy, I really can take it on the chin. Not much fazes me.

“I’ve gone from fighting myself where you literally take the knocks, to being in a courtroom where a judge and opposing counsel will just eat away at your spirit. And you just have to keep standing there, being resilient, fighting back, and I think that is something I could definitely bring into promoting. I’m not a sensitive soul, I think I can hack it.

“I have been thinking very strongly about what would make me stand out as a boxing promoter – aside from just being the only female who would be doing it – how I can really look at boxing with fresh eyes. It’s a very old-school sport that’s been done the same way for so long. I think it needs someone to have a shake-up of the whole system and really look at a different way of doing things.”

Despite her enthusiasm and previous boxing experience, Swindells admitted that she still needs time to prepare to enter the promoting world, she continued: “I’m impatient! But I also don’t want to rush this. There are still a lot of things about the pro boxing world that I still have to learn.

“I’ll only step into that world when I think I’m ready and I can take it by storm. I don’t want to do a half-hearted small attempt at it. I want to go all the way. But having said that, I would like that to at least be within the next two years.”

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